VVIP Event Design | Suite Owner & Founders Club

SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION | CONCEPTION TO EXECUTION


CATEGORY: Print, Digital, and Gifting Design


PROJECT TEAM: Maureen Taylor (Director, Marketing), Sam Del Regno (Manager, Marketing), Allyson Bajor (Sr. Manager, Premium Client Services), Victoria Beaton (Manager, Service)

I led creative direction and design development for the Suite Owner & Founders Club Exclusive Evening, a premium event celebrating the most valued members of the New Highmark Stadium community. Through a cohesive system of digital, print, and on-site branded touchpoints, I translated the stadium's elevated, modern vision into a fully realized guest experience.

Partnering closely with the events team, I guided the visual identity of the evening to create an atmosphere of exclusivity and anticipation around the future of the stadium.

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