VVIP Event Design | Suite Owner & Founders Club
SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION | CONCEPTION TO EXECUTION
CATEGORY: Print, Digital, and Gifting Design
PROJECT TEAM: Maureen Taylor (Director, Marketing), Sam Del Regno (Manager, Marketing), Allyson Bajor (Sr. Manager, Premium Client Services), Victoria Beaton (Manager, Service)
I led creative direction and design development for the Suite Owner & Founders Club Exclusive Evening, a premium event celebrating the most valued members of the New Highmark Stadium community. Through a cohesive system of digital, print, and on-site branded touchpoints, I translated the stadium's elevated, modern vision into a fully realized guest experience.
Partnering closely with the events team, I guided the visual identity of the evening to create an atmosphere of exclusivity and anticipation around the future of the stadium.