Rally Day Event Visuals
SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION
CATEGORY: Print and Digital Design
PROJECT TEAM: Maureen Taylor (Director, Marketing), Tricia Occhipinti (Sr. Director, Private Events & Tours), Sara Beth Fisher (Director, Event Sales)
I collaborated with the Private Events team to design Rally Day graphics for the current stadium, leveraging the Buffalo Bills' 2025 Farewell Season branding. My designs drove fan engagement and helped promote ticket sales while maintaining a cohesive, visually compelling look that aligned with the season's identity, ensuring a memorable experience for attendees.