Working alongside Frank Cravotta, SVP of New Stadium Design, I contributed my creative expertise to the Bills Stadium Experience, a preview center where fans could explore and interact with the New Highmark Stadium and select and purchase season tickets while the stadium construction was underway. I developed environmental and interactive graphics that aligned with Frank's vision, creating an immersive, on-brand experience that clearly communicated the stadium's features. My work helped make the space both informative and exciting, strengthening fan engagement and supporting our team's sales efforts.