As part of a high-end client hosting experience on game days at the current Highmark Stadium, I led the ideation and development of a dedicated logo and brand system for a proposed merchandise line. When our team proposed giveaways, I identified the need for a cohesive visual identity that could extend across apparel and promotional items. I explored multiple creative directions, producing rounds of logo concepts, graphic marks, and merchandise applications that aligned with both the lounge’s aesthetic and the broader Buffalo Bills brand