I led and executed the design of the high-visibility fence scrim signage surrounding the New Highmark Stadium construction site, transforming the perimeter into a bold, large-scale visual statement celebrating the stadium's 2026 opening. Positioned directly across from the current stadium, the scrim reaches thousands of fans on game days, combining eye-catching Bills branding, stadium renderings, and scannable QR codes to drive priority list sign-ups and promote seating opportunities. The result is a cohesive graphic environment that builds excitement and anticipation for the next era of Buffalo Bills football, while also making a meaningful impact on revenue generation.