Brand-Focused Workspace Graphics
SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION | CONCEPTION TO EXECUTION
CATEGORY: Environmental Design
PROJECT TEAM: Colin Cook (VP of NFL & Strategy / Project Leader), Maureen Taylor (Director, Marketing)
I designed a series of environmental graphics for our office to bring the energy of the New Highmark Stadium project into our everyday workspace. My goal was to create a visual atmosphere that felt reflective of the Buffalo Bills brand while keeping our team inspired and focused on the new stadium campaign. From large-format wall graphics to branded moments woven throughout the space, I developed a cohesive visual system that celebrated the project's aesthetic and boosted the overall energy in the office. These installations helped reinforce team pride, connect more deeply with the fans our team engaged with every day, and create a more immersive, on-brand environment for both staff and visitors.