Promotional Giveaway | Schedule Magnet
SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION
CATEGORY: Print and Gifting Design
PROJECT TEAM: Maureen Taylor (Director, Marketing), Sam Del Regno (Manager, Marketing)
I designed Buffalo Bills schedule magnets for the 2024 and 2025 seasons as enticing and engaging giveaways for attendees at Buffalo Bills training camp. Each magnet paired visually engaging graphics with integrated QR codes, transforming a simple keepsake into an interactive fan engagement tool that drove sign-ups for the New Highmark Stadium waitlist and priority list.