Premium Event Collateral | Watch Party Coaster

SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION


CATEGORY: Gifting Design


PROJECT TEAM: Maureen Taylor (Director, Marketing), Tricia Occhipinti (Director, Service & Operations), Allyson Bajor (Sr. Manager, Premium Client Services)

I led the concept and design of custom coaster graphics for a premium club member watch party, creating a fully vector, hand-drawn interpretation of the New Highmark Stadium based on architectural renderings. Designed as both functional event pieces and collectible keepsakes, the coasters reinforced stadium branding and helped build anticipation for the 2026 opening among VIP fans.

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Staff Stationary Suite

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Marquee Location Promotional Signage