Premium Event Collateral | Watch Party Coaster
SCOPE OF WORK: CREATIVE DIRECTION, DESIGN EXECUTION
CATEGORY: Gifting Design
PROJECT TEAM: Maureen Taylor (Director, Marketing), Tricia Occhipinti (Director, Service & Operations), Allyson Bajor (Sr. Manager, Premium Client Services)
I led the concept and design of custom coaster graphics for a premium club member watch party, creating a fully vector, hand-drawn interpretation of the New Highmark Stadium based on architectural renderings. Designed as both functional event pieces and collectible keepsakes, the coasters reinforced stadium branding and helped build anticipation for the 2026 opening among VIP fans.