A branding system created for a riverfront community in Bluffton, South Carolina.

Concept Story: An ode to the Saddlewood silo. This concept shines light on a sketched representation of the recognizable silo that resides on site, complimented by a charming serif and relaxing colors. This classic brand with a country twist is a poem meant to be sung.

Credits:

Agency FIFTY3 | Creative Director: Brianna Huynh | Art Director: Chantelle Ward | Designers: Savannah Sarafin