I led the visual direction and design for the Built for Buffalo Lounge, an exclusive pregame sales environment at the original Highmark Stadium. The space hosted season ticket members and served as a key touchpoint for presenting seat licensing and suite opportunities for the new stadium. I crafted the lounge's full aesthetic identity-developing bold environmental graphics, a cohesive visual language, and material displays that brought the future stadium to life. The result was an immersive, on-brand experience that elevated the sales environment, strengthened engagement with prospective buyers, and gained national attention by being featured in the Hallmark movie "A Holiday Touchdown: A Bills Love Story".